The News this Week

Reebok x Kodak. A collab you didn’t see coming but now that it’s here… YES. Kodak is diving into some strong brand building while Reebok is doubling down on the vintage vibe. See Reeboks post here, buy some here, and read a review here.
Analogue’s prototype film camera launched this week and we finally get a peek at the final form factor. The AF-1 is available for pre-order now.
Contax Flash Copies. Many wedding photographers love the iconic TLA200 flash from Contax. And now, a new, modern flash made in the SAME form factor is available.
Speaking of Contax. If your TLA200 flash hot shoe is broken… a very common problem, these guys have remade parts especially.
Sony’s 100mm. A week since the new Sony 100mm 2.8 macro was released and here’s a definitive review. You adding kit? We’ve seen a many photography jumping on the 100mm length.
Accidentally Martin Paar. A film only competition to celebrate a legend. Details here.
BRIDES Lay-offs. We heard a rumour around the mill that wedding publication BRIDES has laid off it’s entire staff. So if you’re waiting to hear back about a publishing a wedding, it may be a while... See the insta account nanty__narking for updates.
Sora. If you haven’t head about it yet, click here. An explanation of why this new AI social platform is going to ruin everything.

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THE BIG IDEA

🙌🏼 The Landscape Re-surgence

Images: cinziabruschini and jesworkman

For years now, Instagram has been quietly killing the landscape photo. AND let’s be honest, it was also the iPhone photo world too.

Wedding photographers adapted. We shot more portrait, and then even more portrait. And we got good. We settled in.

But something’s shifting.
Instagram’s new options for posting mean you can FINALLY mix portrait and landscape in one post in a way that easy and looks GOOD.

So, after years of making EVERYTHING vertical, maybe the wide frame is ready for a comeback??

We are seeing signs
Some photographers are catching on. Recently the wonderful Cinzia Bruschini shared a wedding that wonderfully mixed in portrait frames with some stunning landscapes.

PLUS the mixed orientation feature means you can even leave film photos with different orientations in their original format, instead of having to crop them to fit.

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Start Thinking Landscape Again
What this all means is that you have permission to think wide again. To consider what’s on the edges of your frames more and mix up your gallery with a few more landscapes frames. To compose for story, not just a vertical scroll. Here’s a few thoughts to get started:

Step back context. Landscape frames can give context to your subject in a different way to portrait frames. Step back and show it off.
Think in layers. Use foreground and background details to build depth instead of just a photo of something.
Revisit old galleries. Some of your best images might be horizontal frames you once skipped posting…
Plan to shoot both. When shooting, take both a portrait and landscape frame to give you options later. You might see things in a different way.
Need ideas? Go watch some videographers, or better yet, movies and study how they compose frames in horizontal…

PS - to make this work, make a POST in instagram with multiple photos selected. Then click the symbol on the bottom left of any image to show the options ‘Mixed, Portrait, Square.’

WORKSHOPS

🔴 Anni Graham WORKSHOP replay now available

Catch the replay of Anni Graham’s amazing workshop in Lensel PRO

“The Cohesive Wedding Story” Workshop with Anni Graham - REPLAY is now available to view inside the Lensel PRO membership.

A practical and deep look at how to shoot and curate multi-day, high-end weddings with another level of intention. Not only building a color story for each event, but an emotional and intentional one that takes things from “what happened, to how it felt.”

“I’m going to show you exactly how I take one venue and make it feel completely different across three days…”

“These weddings are like brands… every detail, every color, every flower is thought through. So I think, how can I photograph it so the pictures feel like that brand?”

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INSPO THIS WEEK

⬇️ The family > wedding energy.

“Last week we caught up on the Lensel Pro workshop from with @danielkimphoto. In it, he spoke a lot about the importance of family, the joy of photographing loved ones, preserving those moments that mean so much to him and how, in turn he strives to bring that same energy to every wedding that he shoots.”