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Hey, it’s LENSEL. A newsletter made for wedding photographers like you. Designed to keep you ahead of the game. Here’s what we have on today:

  • Golden Era: Why there’s never been a better time to be a wedding photographer

  • Aftershoot’s insane updates

  • Jack Henry’s Luxury Positioning Formula

  • + all the news to keep you in the know

Let’s go ⬇️

NEWS

Happening this Week

  • Attacked at a Wedding. A wedding photography this week was randomly attached and stabbed while shooting on the wedding dance floor. A Wild story. Thankfully the photographer is recovering but I’m sure we will hear more on this one. Details here.

  • Portra 400 by Drone. A video this week showed the results shooting a 35mm film attached to a drone, mixing two worlds we all love and giving us a few ideas…

  • Worry Season. Wedding photographers all over are discussing their current booking level this week. Noting fewer weddings booked for 2027 than normal for this time of year, while also noting a larger number of last minute booking for 2026. Jump into this discussion thread here, plus for Lensel Pro members we have a large discussion thread on this in our Whatsapp group.

  • Capture One increases it’s prices 6%.

  • New Retro Mini Flash from Viltrox announced this week. The Viltrox Z1 is small, but retro looking, if that’s your thing.

  • Obsession. This interview with the DOP from TV show Obsession dives into the thinking behind all the incredible shots.

THE BIG IDEA

⚜️ Golden Era: There has never been a better time to be a wedding photographer

Wedding photographers used to be deeply uncool.
It was the last thing a real photographer wanted to be. The butt of every fashion photographers jokes. Weddings weren’t art. It was just uncreative work capturing an event. But NOW?

Being a wedding photographer is the cool job in photography. Weddings are cool.

And while iPhone content and generated images eat the rest of the photo world…. photographing a once in a lifetime, in real life, wedding day is more important, respected and valued than ever!

At the same time, the tools for creating photos at weddings are better than ever before.
We have insane cameras now.
We have software specifically made to help wedding photographers get faster.

Aftershoot just dropped a HUGE update and the software is better than ever. It’s a wild time to be a wedding photographer. The golden age if you will.

Here’s why ⬇️

Aftershoot’s new culling interface that helps you sort duplicates and refine your selection faster than ever

1. Culling used to take… FOREVER.
Culling is up there in the 'jobs photographers hate doing' list. The problem is it's a super critical part of the creative process... Chosing and curating your images in the cull is a hard thing to let AI do... It feels like giving up control. So a lot of photographers stuck to manual, long hours culling.

In this new update from Aftershoot the philosophy is not, let AI choose for you but let AI help you choose faster. 

The big improvement is 'duplicate grouping.' True duplicates (burst shots, minor expression changes) get grouped and the best frame is selected and shown to you. It recognises when you change composition on purpose and suggests that as it's own select. 

It's smarter than ever at suggesting the best images. Not just doing it for you. 

Aftershoot’s new sliders and preset interface. Images: annaroussos and bushwhacked

2. New RAW editing (without Lightroom)
This is a BIG one.

Aftershoot now lets you edit, tweak and export RAW images directly inside the app. You get full manual slider controls just like Lightroom. You can even import your Lightroom presets if you want them.

The old workflow with AI editing used to always involve sending images to Lightroom for a final touch up. Now you can do it all in one app. 

For photographers who've been waiting for a real reason to consider ditching Adobe. it actually looks like it could now happen. A scary but exciting future.

Aftershoot’s new RETOUCHING tools

3. Most photographer don’t retouch (they should) 
Retouching always took FOREVER. So long that most wedding photographers never did it, never promised it to their couples. But now you actually can.

Take out those small blemishes, get those fly-away hairs… It’s the little things.

Aftershoot's retouching tools just got a serious upgrade and now they are very usable in a wedding workflow. There's also a new cloth dewrinkle tool. A slider that removes wrinkles from clothing while keeping fabric texture intact. NICE.

It's kind of crazy that you can now go from culling to exporting final edited and retouched images all in one place. 

Workflow Changes take time. 

We know workflow changes are a big commitment. But there's so much happening and improving in Aftershoot all the time, you need to jump in at some point. 

You can try Aftershoot and all it's features COMPLETELY FREE for 30 days... and then when you decide to go all in, use the code LENSEL to get 15% off your plan. 

The Golden Age
YES it’s an incredible time to be a wedding photographer. More culturally relevant and impactful than ever before. And all software and tools to help us continue improving are there at your finger tips…

Time to jump in.

POSITIONING MONTH IN LENSEL PRO

🙌🏼 Jack Henry on Luxury Strategy

This month in Lensel PRO is all about ‘POSITIONING’ and how to think about your brand and strategy to get the kind of clients you want…

We had Jack Henry in to give a workshop and he dropped some absolute GOLD.

One core idea: most photographers trying to grow their bookings are quietly working against themselves. More posting, more visibility, more noise… but in ways that slowly erode the very brand they're trying to build.

"The mistake a lot of people make is they try to increase their awareness in a way that sacrifices their brand. You need to find ways to increase your awareness while also increasing the brand at the same time. Otherwise they just cancel each other out." — Jack Henry

We will just leave this one here.

🤯

The full workshop replay, plus everything else happening this month around positioning, is inside Lensel PRO.

print this on your wall…. tattoo it on your arm

WEDDING FEATURE

Shoot Film Anyway: A Hudson Valley Wedding by Sav and Cam

Sav & Cam’s work on this day is truely something else. Incredible frames that notice the small moments, elevated editorial portraits and of course those stunning film tones. PLUS their commentary about how they shot this day is ‘shooting weddings philosophy 101’.

We love their approach and you’ll love reading this feature.

“I shot a lot more film this weekend because I was just so inspired by what was around me. Kayla and Oliver’s trust and energy, being on The Farm and having creative freedom, the amazing style - all of it made me really want to lean into film more. It always feels a little risky, to this day I’m always so nervous to look at the scans when they arrive because I have a fear that for some reason nothing came out. But as soon as I went through the images I knew it was worth it. Film is unreplicable and perfectly encapsulates the feelings that I want to convey.”

See this wedding featured from the photographers POV on lensel.com

INSPO TO KEEP YOU FRESH

⬇️ this first to be entrant for most iconic wedding photo of 2026 already… Plus Micaella Jelin is a magician and every frames here needs to be studied. Go. Dive. In.

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⬇️ What a way to show off a train… + we love the use of light finding those darker backgrounds to make the subject pop.

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⬇️ Posing inspo alert. With a bunch of frame ideas that would 100% work at weddings.

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⬇️ That light use again. Finding the shadow line and turning what might have been a hard lighting situation into something super interesting.

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Want to submit a wedding to be featured here on Lensel? Send a small selection to [email protected]

Until next week,

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