Images: fotokarlien and benjaminwheeler
It’s LENSEL. The best thing in your inbox that isn't a new enquiry… Here’s what we have on today:
Why your BRAND is more than photos + examples of photographers doing it well
Flash Brackets
New York Bridal Week Recaps
Samm Blakes Workshop Replay
Let’s go ⬇️
NEWS
Happening this Week
Danielle Frakel just dropped their latest bridal collection and the photography is fire.
Flash brackets with a twist. You may have seen this reel go viral this week showcasing a flash bracket, ‘work smarter not harder’ they said. But here’s the site where you can actually get your hands on one.
The FBI took the hard drives of this brides videographer and now she wants them back. A wild story here.
Space, darkness and the Nikon D5. The internet wondered why the Artemis II space crew used such an old Nikon D5 to capture this photo of earth this week. Turns out it was the best tool to capture a photo needing a crazy 51200 ISO. Here’s the more detailed explanation.
New York Bridal Fashion Week is the place to be this week in the wedding world. But if you aren’t The Bridal Journey is posting daily recaps. Day 3 and everything you may have missed here.
Lensel PRO launches a new WhatsApp chat group. If you know you know.
Vogue and the new Social Currency. This article “Why getting Vogue is more prized than ever” sparked a lot of internet conversation this week. Luckily, this video distills most of it nicely.
THE IDEA
🌶️ Your Brand is More than Photos
Images: lynnshapirophotography and daniloandsharon
Your brand isn't just your photos.
Well. It is.
BUT, it's also everything around them.
You know those iconic wedding photographer brands? The ones who stand out? The ones where you can feel their brand world? They do more than just post photos.
Remember how you obsessed about finding the perfect typeface to represent you and your brand?? The perfect shade of lilac? That artist statement you spent weeks trying to put together. This is your kick in the pants to go and SHOW IT.
The point is this: in 2026 showing your brand world (logos, colour, visual identity, taste and your references) is a form of curation that builds desire for couples looking to book.
A little louder for those in the back… Photos show what you can do. Your brand world shows who you are. Couples need both.
Brides aren't always clicking through to your website. Instagram IS the portfolio now. They're scrolling your grid, watching your stories, and making decisions right there. Which means your Instagram isn't just where you show your work. It's often where your brand lives or dies. For better or worse.
So don't just have your brand as the tiny little favicon circle with a feed full of pictures only. Show your world.
Here’s some recent ideas we’ve seen that show HOW….
from nigeljohn_comand ammataeyes
Nigel John has this signature ‘blue’ he uses throughout not just his website but also his Instagram reels. Subtle, but working that brand in.
Ammata Eyes just going all out and posting that LOGO as they curate a moodboard post. This is the way.
Now the next example is taking it to levels…
PHOTOGRAPHERS POV
Stepping outside the ‘Normal Photos’ at the Theatro L’Occitane by Michael Brito.
In this feature you’ll get a behind this scenes view into the how, where and what Michael was thinking as he captured this wedding at the iconic Teatro L’Occitane… Shooting things differently and taking him outside of the normal shooting positions in key moments in the ceremony.
"I always position myself outside the "norm" during the ceremony, letting my team's photographers handle the frontal shots while I walk around and look for different perspectives. At that moment, I knew she would be descending the stairs, so I stepped outside the theatre and captured this angle.”
This one is full of insight. OH and delicious photography.
WORKSHOP REPLAY
Learn to Curate like an Artist with Samm Blake
Samm Blake just taught a masterclass on curation.
20 years of thinking, distilled into one workshop.
The frameworks. The exercises. The mindset. All the goodness.
The replay is now live inside Lensel PRO and ready to view. PLUS we will dissect and go over all the ideas together inside the membership as part of our April theme of: CURATION.
INSPO TO KEEP YOU FRESH
⬇️ This post of paired images is genius. So many visual echos. They are all paired up so perfectly it’ll tickle your brain.
⬇️ This tilted frame drawing your eye to the corner will make you think of composition a little differently…
⬇️ @calenrose is at NYBFW with The Wed and absolutely killing it. With the kind of frames you actually want to see from these kinds of events. Anything but boring.
⬇️ There’s soft tones and then there is impossible soft tones. EVEN on a sunny day. Like HOW.
⬇️ The art of the mix. YOU NEED TO SEE THIS.
Till next week,
