The News this Week

Your photos VS iPhone. Has this happened to you after sending off your galleries? This bride sent back iPhone photos of guests as colour comparisons. The discussion and responses may help if you’ve ever faced this!
VSCO’s Ai entry. Long time legendary company VSCO is slowly kicking back into life, this time adding it’s first feature it’s new “AI Lab” - called ‘remove’.
Jacquemus Masterclasses. The creative direction and vision of Jacquemus should be studied by all photographers/videographers - here’s one of the best examples yet in their latest bag release video.
R6 mkiii and Canon Rumours. We hear the R6 update is coming this November! Plus four new lenses. Dive in here for details.
Veil Magazine. A new comer wedding magazine released their first issue this week and it’s looking stunning. Did we mention it’s a PRINT issue? How cool. Worth diving into their world here.
Smart Square Sensors. Are square camera sensors the next big thing in photography? The new iPhone’s square front facing camera is a simple but genius move. Is it the future? Dive into this article here to find out.

THE BIG IDEA

↯ Photographers are no longer photographers….

Images: bringmesomewherenice and gregfinck

Photographers are no longer photographers, they are ‘creative directors.’
A bold statement we know. But that’s the point. The industry is changing fast and a few NEW ways of describing what wedding photographers do, can help you keep improving and pushing.

You see, photos don’t set you apart anymore. Every camera is good. Everyone has presets. iPhone’s incredible cameras, content creators, and AI editing are all closing the technical gap in our industry fast. Everyone can capture the standard shots, walking down the aisle, guest reactions, standard portraits, everything is in focus and looks great…

So what still stands out?
Creative direction.

Today we dive into what creative direction as a wedding photographer looks like, why it fits as a good descriptor, and how you can think about it all.

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WEDDING FEATURE

🍇 Film Lessons and Italian Charm: A wedding among the sprawling Vineyards of Chianti by ALTA Studio

by ALTA Studio

Back with a fresh wedding feature: A Tuscan dream captured on film by Alta Studio.

Impeccably dressed guests gathered by the pool, their flowing dresses catching the late afternoon light. The atmosphere was relaxed yet chic, with laughter and the clinking of glasses by the water. Oysters, Parmigiano Reggiano, and prosciutto were served alongside Negronis, setting the tone for an evening that blended effortless style with Italian indulgence.

“It was easy to take great guest pictures throughout the evening. A lot of guests were used to cameras, open to posing, and at that time of the day everyone already had a few drinks. While my second was still with the guests, I captured the dinner space, particularly with my Mamiya 645AF. The light was just hitting the tables right at that point, though the sun had mostly vanished behind the hills. I opted for non-flash photos, it didn’t feel right to cancel out the ambient light, and only moved onto flash once the environment was too dark.”, Sarah says.

SEE THE WHOLE FEATURE HERE

INSPO THIS WEEK

⬇️ If you click ANYTHING on this newsletter, click to see this wedding, captured by Nicole Plett. An incredible wedding, but a special note for the detail captures here. WOW.