Images by: @juliaandgil and noma.wedding

Hey it’s Lensel. Your weekly creative kick in the pants to keep photographers like you ahead of the game. Here’s what is on today:

Analog Socials: Ideas to keep social media working for you in this ‘analog lifestyle era’
Scam enquiries
The ‘Social Media Playbook’ month
All the news for wedding photographers

Let’s go ⬇️

NEWS

Happening this Week

You getting scam enquiries? This photographer is warning of scams disguised as wedding enquiries. Red flags alerted when setting up calls. Read about it here and watch out!
Bad photo, good crop. A lesson on how a wild crop can sometimes save an image. See it here.
Ghost brides. Is ghosting even worse this year? Do you expect a reply every time? This discussion this week dives in with advise and opinions from all angles.
Yodobashi’s best. The enormous Japanese camera store released their ‘best selling cameras of 2025’ list this week with a few surprises.
Canon G7x but better? Rumour has it an update to the iconic again point and shoot camera is on the way. The Canon G7x iV - with an even bigger sensor, those flash portraits are going to look even better. Who’s got on in their wedding bag as a cheeky back up?
Refreshing websites this week as Malorie Kerouac launched her new portfolio site. And it’s one you don’t want to miss.
Giving up on film. Iconic photographer Sally Mann this week announced she has moved off film at the age of 74 due to high film costs, asking “is that shot really worth $12?”

THE BIG IDEA

📼 Analog Socials: 4 ideas to keep socials working for you in this ‘analog lifestyle era’

Images: abbyjiu and dosmasenlamesa

The deeper analog movement.
For photographers analog is nothing new. We are well versed in the slow and surprising world of film. But our wider culture is craving and embracing a moment that many are calling the ‘ANALOG LIFESTYLE.’ And it’s one that goes beyond just the nostalgia and aesthetic of things like film. There’s a deeper shift going on.

People are OVER online everything. The sneaky creep of AI into everything. The polish and perfection of lives and business curated to the max online. And the disconnection that comes from the digification of literally everything in our lives.

SO what about our little photo posts? Over those too? Well…. in some ways.

Images: antonovakseniya and @vontrap_photography

It’s not an aesthetic shift it’s an experiential desire.
The ‘analog lifestyle’ movement and trend is not just about a retro aesthetic or making things look a certain way. We are craving the EXPERIENCE that comes with analog things. Slow, tangible, sometimes boring, not always attention seeking, real, quiet, sometimes imperfect and yet always confident. Read more about the whole ‘analog lifestyle’ trend topic here and here.

And this leaves us photographers with some big tensions and questions when it comes to how we use social media and promote our business:

How can we use social media to invite experience not just show off aesthetic?
How do we build trust and authority in a digital space, while pulling our work and our lives back toward the real (analog) world??

BELOW are our 4 best social ideas to get you started in this vibe…

JOIN LENSEL PRO FOR FULL ACCESS

PLUS join our monthly live workshops, debriefs, and community in Lensel PRO.

LIVE WORKSHOP

ABBY JIU - “The Social Media Playbook” Workshop

This month in Lensel PRO is our ‘Social Media Playbook’ month. And we have the wonderful Abby Jiu leading our live workshop.

Abby has built one of the most recognisable and trusted personal brands in wedding photography, blending taste, strategy and unique ideas together perfectly. In this live workshop we will dive into how YOU can use social media in 2026 to win and begin to build your own playbook.

LIVE in Lensel PRO only.
11th of February 2026. 5.30pm CET, 11.30 ET.
Join the membership here.