
Images: danielkimphoto and derando_studio_wedding
Hey itβs Lensel. The news and insight to keep you up to date in the wedding photography world. Hereβs what we have on today:
Film Two Ways: with McSween Photography
BTS feature of a genius florists rural Portugal wedding
Why your editing always feels off
+ all the news from the week
Letβs go β¬οΈ
NEWS
Happening this Week
Your IG on Google. You can now track analytics of how your Insta and other socials show up on Google search. Big news. Includes posts too. So can an IG post go viral on Google? Dive in here to see all details and how to connect your socials to Google Search Console for the answers.
Fuji-film XT-6 Delays. Bad news for those hanging out for their XT5 upgrade. It looks like Fujifilmβs Setpember event has been cancelled and you may need to wait to next year for your XT6.
Weird Pinterest Info. Do you ever get Pinterest boards from couples that look nothing like your work? You arenβt the only one.
Erich Mcveyβs βSignature Editingβ workshop is on this Wednesday live in Lensel PRO. Join here.
Pancake Lenses. Practically over image quality is the new name of the game and other reasons why pancake lenses are having a moment.
Pentax 67 x IMAX. It was revealed this week that Christopher Nolan used a customised Pentax 67 medium format camera as his βdirectors viewfinderβ in the film The Odyssey. See details here. Has us brushing off the dust and working on the biceps to get ours out againβ¦
FEATURE
βπΌ Film two ways: with McSween Photography

Images and Ideas: mcsweenphotography
We just wrapped βFilm Monthβ inside our membership, Lensel PRO. Ending with a simple homework challenge: share five film photos and explain the creative or technical connection between them.
We had incredible photographers all over the world sharing their perspectives on filmβ¦. But McSween Photography hit on an idea we NEEDED to share with you all:
BUT film doesnβt have to mean one aesthetic. It can be clean and technically perfect, or strange, messy and experimental. Sometimes both in the same body of work.
βI think there is a big misconception today that film has to be one thing or the otherβ¦but among consumers, that film is grungy and not technically accurate, more of a βyou get what you getβ mentality. When thats not the only way.β
YES!
To prove it, they shared 10 images from their own work.
5 intentionally clean and perfect
5 more loose, imperfect and free

Do yourself a favor and jump through and follow mcsweenphotography. Working that perfect blend of timeless and trend that defines all great, long standing and successful wedding photographers.
AND if you are curious about βhomeworkβ and Lensel PRO? Find details here and come join the best membership for wedding photographers.

Incredible double exposure idea (mcsweenphotography)
WEDDING FEATURE
POV Your Florist Friend Gets Married: By The Vernacular Photography

BTS with thevernacularphotography
*this wedding is featured from the photographer pov on lensel.com
When the couple already has a VERY clear creative vision, the photography has to rise to meet it. The Vernacular Photography takes us inside a Portugal wedding built more like an art installation than a traditional celebration, but that didnβt mean it wasnβt full of feeling. WOW. Jump inside the feature and learn what it was like photographing close friends while trying to preserve that feeling.
βThe ceremony was designed more like an art installation than a traditional ceremony. Guests stood throughout the space, surrounded by sculptures, furniture, and florals, with no fixed aisle or obvious main viewpoint. It was difficult to photograph because the angles were different from normal, but that unpredictability forced me to keep moving and responding. I wanted the images to preserve the feeling of experiencing the space, not simply document what happened inside it.β
The Vernacular Photography
PS we forgot to mention The Vernacularβs incredible vision to curate, colour block and bring together all the ideas of the day. This is one not to be missed
THE BIG IDEA
π Why your editing always feels off
Itβs not just you. Most photographers are major editing over-thinkers.
You make it warmer. Too warm. Pull the temperature back. Greens are weird now. Fix those. Skin feels too pink. Fix that. Drive yourself crazy. Open someone elseβs Instagram. NOW YOUβVE REALLY DONE IT
From those starting out, to those who you would think have a super defined and consistent style, the secret is almost all are over thinking their edits (trust us on that one, we know).
The problem is that we believe there is some correct and perfect edit that exists in an image that we havenβt found yet. (the ones we see in everyone elseβs work right?). The exact correct skin tone. The exact correct contrast.
But there isnβt one. So hereβs the take:
Your editing doesnβt feel right, because it can NEVER be βrightβ. Instead you have to commit to an edit and pursue a certain feeling in your images over time. As unsure about it as you may beβ¦ Your style comes from making the same kinds of choices, confidently and BOLDLY over and over until they start to feel like you.
So wedding photographers need to stop βfeeling offβ about the technical parts of their edits and start feeling off about the feeling in their photos instead. FOR THOSE WHO HAVE EARS TO HEAR IT?!

Showing off a bold commitment to an editing intuition. @krimamr

erichmcveyβs unique yet clean editing style makes choices that not many others would make. But it works. It feels right. And the images feels distinctly like HIS.
The Editing Workshop
THIS WEDNESDAY we have Erich Mcvey himself teaching an editing workshop.
We canβt wait. Erich is an editing legend, not only with his own super recognisable style - but also his wildly used Good Light Presets.
Come join live to open up Lightroom, dive into the deep end and talk about what it takes to create a βSignature Editβ
Wednesday 12th of August - 5.30PM CET
Inside our Lensel PRO Membership.
INSPO TO KEEP YOU FRESH
β¬οΈ No kidding, every frame here is a fresh creative take on wedding photography. This is a MUST VIEW. If not for that group shot on the porch alone.
β¬οΈ Thereβs a few posts to stalk with this incredible wedding. Below is the film shots. Perfect run and gun 35mm goodness to capture the inbetweens.

β¬οΈ Something so unique about the editing feel Alex Bramall is delivering right now. And this NYC wedding is a HUGE winner.
β¬οΈ When your working a very small, top down slice of light. Dive into this post to see a bunch of different ways to use one small light source.
Until next week,











